2017 Promax GOLD Winner
In early 2016 Beyoncé asked ladies to “get in formation.” That March, BET answered the call by recruiting 3 trailblazing Black women for our “Who Got Next?” Women’s History Month Campaign, a series spots intended to not only inspire, but to challenge young ladies to join the league of extraordinary women. Our mission was to paint portraits of these women’s successes not as an exception (i.e. being the first and only Black women in a space), but as rule and motivate ordinary women to do extraordinary things. Our challenge was to make those portraits look and feel as beauty and as fierce as the women themselves. Written, Produced, Directed, and Edited by women for women.
Director: Sophy Holland
Writer/Producer: Rosa White
Editor: Shawn Edwards & Peter Ringer
Creative Director: Roderick Beltran
Production Manager: Chunjee Bell