“Day with the Girls” PSA 1 from Rosa White on Vimeo.

2017 PROMAX WINNER- Breast Cancer Awareness Month Campaign 2016

Breast Cancer is on the rise in the Black community and, according to research, some Black women are afraid to get checked. In response, we crafted a Breast Cancer Awareness Campaign that transforms fear into fun. The “Day with the Girls” concept was aimed at empowering women to make the health of their most prized possessions, their “girls,” a priority by simply incorporating Breast Cancer screenings into your self-care routine.

Client: BET
Writer/Producer: Rosa White
Director: Adam Reid
Creative Director: Roderick Beltran
Editor: Adam Carney
Production Company: Bodega