The Quad Launch Generic from Rosa White on Vimeo.

“The Quad” is a character drama that centers on life at the fictitious HBCU, Georgia A&M University that explores the dark side of the GAMU creed, “Pride, Tradition, Excellence.” In a 360 GAMU Recruitment Campaign sending audiences to a fake college website and back to BET, we teased the audience with the promise of the college dream and exposed the nightmare through a series traditional faux college recruitment videos that subtly and overtly hint at the dichotomy of the college experience.

Welcome to GAMU!

Show: The Quad
Client: BET
Writer/Producer: Rosa White
Creative Director: Adrian Hilton
Production Manager: Pierre Roache
Editor: Adam Carney & Ed Trader